About
Stacy O'Connell has spent the majority of her career on the strategic and marketing side of events.
From driving audience acquisition for the world’s largest tech event producer TechWeb (now Informa), to collaborating with global corporations and industry-leading associations on high-impact event programs while at Freeman, Stacy partners with businesses to uncover gaps and opportunities in their event strategies.
Too many businesses host or attend events that don’t deliver value, and it’s costing them.
Stacy works with teams to evaluate goals, understand audience needs, and assess existing approaches. By aligning events with clear objectives and actionable insights, she develops tailored solutions that elevate impact and drive real results—without relying on a one-size-fits-all solution.
The old saying, “Half of my marketing dollars are wasted, I just don’t know which half,” applies to event budgets too.
Stacy’s on a mission to change that.
See my full background on LinkedIn, and if you'd like to learn more about how I can help, get in touch.
From driving audience acquisition for the world’s largest tech event producer TechWeb (now Informa), to collaborating with global corporations and industry-leading associations on high-impact event programs while at Freeman, Stacy partners with businesses to uncover gaps and opportunities in their event strategies.
Too many businesses host or attend events that don’t deliver value, and it’s costing them.
Stacy works with teams to evaluate goals, understand audience needs, and assess existing approaches. By aligning events with clear objectives and actionable insights, she develops tailored solutions that elevate impact and drive real results—without relying on a one-size-fits-all solution.
The old saying, “Half of my marketing dollars are wasted, I just don’t know which half,” applies to event budgets too.
Stacy’s on a mission to change that.
See my full background on LinkedIn, and if you'd like to learn more about how I can help, get in touch.